Description
The catalyst could be the controversial name of a sports franchise or the design of an iconic athletic shoe. Whatever the stimulus, trademark law is witnessing a global broadening of its reach on society and business that seems to glimpse just the start of this law’s boundless geographical impact. As business globalizes and the online channels through which brands market and sell their goods proliferate, policing and enforcing trademarks has become an increasingly challenging duty. And lawyers practicing in this field know that failure to protect their marks is unacceptable. At a time where that task is proving to be ever more difficult, attorneys in the field must stay current on the latest developments and tactics with a sharp protective focus on the domestic and international marketplace. Every year, PLI’s Fundamentals of Trademark Law in the Global Marketplace designs its agenda to shed light on the concerns that trademark lawyers are aware of now or should be. The 2017 program will review the law’s basic foundations, address the most recent major case law and deliver practical takeaways in managing a range of trademark law matters for beginner and experienced trademark lawyers alike. The coverage:Trademark law basics, including the Lanham Act, unfair competition and dilution, Practical tips and strategies for searching and clearing marks, Applying for federal registration, domestic and international registration issues, Trademark infringement actions, strategies, remedies and litigation alternatives, Hot topics and a review of the latest developments in trademark law. Attorneys new to trademark law looking for a complete review of the practice should benefit from the program, while seasoned trademark lawyers should find our updates and practice tips timely and helpful.